Consortium Setting Standards to Measure Ag Advertising forward the Web Knowing that farmer usage of the Internet continues to rise is reassuring for agribusiness companies advertising online.

Consortium Setting Standards to Measure Ag Advertising forward the Web

Knowing that farmer usage of the Internet continues to rise is reassuring for agribusiness companies advertising online. nevertheless how can these marketers be confident that their Internet ads are reaching their target audience? A newly formed coalition is hard at work setting consistent standards to measure farm-oriented advertising.

The Agribusiness Internet Advertising Council (AIAC) is a consortium of media firms, Web companies, agencies and advertisers. The dispose first gathered in May to explore issues involved

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